[Chinese ceramics] "entrepreneurs should listen less to successful people's experience reports, and instead look at the experiences of entrepreneurs who fail to learn more." Cohen technology company general manager, guangdong foshan ring ready companies began with a word from the shi yuzhu Xie Xianwei, general manager of the held on July 19, 22 issue of the foshan ceramic sanitary ware electrical contractor will share.
Might this sharing, by electronic commerce association of ceramic sanitary ware, foshan city branch, the communist youth league committee SAN shek wan street, foshan building materials electrical business alliance host, lingnan green and will be in foshan, foshan household household electricity creative garden venue in spring.
The experience of coming out of the pit
The ceramic tiles from 2012 established ali wholesale engineering, baidu merchants; In 2013, I joined Tmall, jingdong, suning and gome. In 2014, we started other online brands; 2015 020 online and offline combination; In 2016, Tmall backstage opened new retail; To explore new retail smart stores in 2017, xie has Shared his experience at each stage of his start-up. Logistics management is one of the main pain points ceramic tile, blind expansion bring management disjointed, desperately drainage forget content marketing, the emergence of the general problem, achievement is today's ceramic tile electricity old driver.
New retail exploration of tile building materials
Who has not trodden a hole, who has not failed. Exploration, ceaseless exploration, can break the dilemma. In the model exploration of the new retail of tile building materials, xie xianwei gives the direction of the building of the ceramic tile and the ring home, and the resource integration of the factory suppliers provides the backing for the new retail assembly. Integrate offline store resources, online and offline, to form a whole-channel marketing system; Establish a double - create incubation base, integrate various forms, explore the development mode of ceramic tiles and sanitary wares. Partners plan to acquire capital investment, partnership with others, and investment by peers.
The exploration of new retail has aroused the interest of the audience and the problems of new retail management and marketing. Failure is not the end, but the beginning of exploration. This is a count on the pit will share, regrets ceramic tile bathroom electric business is not good, pit, change, how to broken, 'beginner's mind, never forget firm direction, continue to improve, YueZhanYueYong, held company!