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2017 China ceramic sanitary ware market big data research zhangjiagang briefing
Column:Industry Dynamic Time:2017-07-25
Zhangjiagang sources of Chinese ceramic network 】 【 is is to be one of the "tigers" in the south of jiangsu (county-level city GDP exceeded 200 billion yuan

Zhangjiagang sources of Chinese ceramic network 】 【 is is to be one of the "tigers" in the south of jiangsu (county-level city GDP exceeded 200 billion yuan, the other three counties in kunshan, jiangyin, changshu), and according to the local building materials business: in the past did better in zhangjiagang traditional building materials also have four -- Jin Xing port group, Italian city, green building materials, peng, the building materials, but, with the fierce market competition, now mostly by competitor.

Learned, zhangjiagang general room is around 130 square meters, mostly selected, locals and foreign population generally buy suite (100 ~ 120 square metres), rich is main or villa, the average price in 10000 yuan/square metre, city average price in 14000 yuan/square metre, growth is not obvious, price from 2016 to 2017 room to pay higher rates.

The hardbound room in zhangjiagang only three places such as country garden building some in sales, the rest is semifinished product room, the locals like home outfit are different, so more likely to find half a pack of domestic outfit company service. Mentioned newcomers such as Jin Zunyu Gu Caiping marble tile zhangjiagang agents, although be Jin Zunyu brand is less than 2 years, but sales of 2 million a month, the demand for zhangjiagang people, in addition to develop the business team, also focuses on building designer team, do services tailored to each owner, "do brand is more important or team building, meet customer demand, also need to investment in the service, the door to the old customers every year we do the marble tiles maintenance". , of course, a brand to enter the market and maintain market awareness publicity is also very important, in addition to the traditional outdoor advertising, Gu Caiping will be held in the local object to designers, media people to participate in product launch. Confident and loving in the ceramic tile industry she said: if she is strong enough, the designer will also come to the door, waiting for her to do more than 30 million in the area to consider the development of the big city.

It is understood that the locals an outfit like with stone, "designers used to instill the idea of", so single-family villas usually only use marble balcony, kitchen ceramic tile, marble if used customers on the choice of the second house decoration will be independent all the ground floor is of marble tiles. So, imitation marble texture of glazed ceramic tiles and porcelain throw brick tile category of sales amounted to 70% (only locals imitation marble tile concept), and post-modern style of archaize brick only do send in hermes, bees, the ICC, minghe geely sales, too.

The company usually develops more in big cities, but small cities are not stable. Gu Caiping said Jin Zunyu marble tiles for 100% of sales in retail, and zhangjiagang hongyu ceramics agents MeiMingSheng and Rodney o bathroom ark agent Xue Chao also said 60% of their sales are retail, in other words, the marketing channel is relatively single, more of them are old and new, "even if there were an outfit stylist recommended, but 90% client will advocate material choose and buy myself."

The brand that makes popular choice more needs outdoor publicity and so on, according to mei mingsheng: zhangjiagang hongyu ceramics has invested more than 100,000 yuan every year in bus body, taxi electronic screen and so on. "It is common to have submarines in the brand of bathroom brands that are more aggressive in marketing, such as road gates and parking lots."

However, the relatively good brand of sanitary ware has Germany viper, TOTO, kohler, wrigley, hansgya, nine grazing, etc. Consumers are biased towards the relatively simple (Jane, Jane) style, European style has been gradually out of fashion, and tend to solid wood materials, the customer accept the price of bathroom ark most often in 6000-10000 yuan/set (1200 mm), generally choose the bathroom ark main consideration is appearance - brand - quality - price - function, the price of high-end brand sanitary toilet around in 15000-25000 yuan/set (including bathroom cabinet, toilet, bath/shower room, showers, hydrants. The mid - and low-end brands are around 8000 / sets.

Although small population in the city, but a cluster building materials market sells more, such as traditional building materials stores jiuzhou decoration market, and positioning on higher-end red star us triumphant dragon and star household, as well as the traffic was not much Jin Maoming home square, etc. Consumers have enough spending power, and face many choice, has many local brand agent sales reflect some good ceramic tile brand peng, Louis modern, Marco Polo, the Mona Lisa, Jin Zunyu, Jane, each brand sales of around 30 million/year. The competition in the local market has reached a fever pitch. For example, brands have rushed to the site to seize the customers who have paid the deposit, and a brand has given the designer 35 points... Brands can only avoid competition, such as allowing consumers to deliver more deposits.

Competition in the market place, does not affect people's overall standard of living in the city, such as sales personnel salary at around 8 ~ 100000 / year, is a rural registered permanent residence of the locals have share out bonus every year, the earliest implementation in health care county of... It is also the only inland port in the country's 15 free trade zones. People around the area are also being "taken care of" to say that it is more affordable to buy imported brand cars from zhangjiagang.